Getting Your Games to “Stick”–The ROBLOX Way

Building a popular game on ROBLOX requires various elements to work together complete harmony. To put it simply: it’s not easy. A big part of this harmonious chemistry is getting your game to stick–meaning users want to play it again and again. We decided to take a look at the “stickiest” games on ROBLOX, and postulate theories as to how they keep getting users to come back. 

In order to determine which games on ROBLOX were the stickiest, we studied game return rates, including one day return rates and one week return rates. You can check out which games on ROBLOX have the highest return rates in the graph below.

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